The role of a webmaster
People with all kinds of backgrounds end up as webmasters, but mostly they fall into three areas: computer programmers, mass communication professionals (design, photography, writing), and marketing-business specialists. In the early days of the web (1994-97), when web sites were curiosities but not critical to business success, one person often took on all roles, from site design to site maintenance. While this still occurs today, it is less true; the web has become integral to many businesses and organizations, so webmaster teams have been established reflecting several specialties.