COMM 310, Advanced Writing, Public Relations
Final Exam review questions

The questions below represent topics to be covered on the final. The final will include text (Newsom and Carrell) chapters 1-20, all lectures and exercises. Expect about 15 multiple choice questions, plus a writing section. About three of the questions from the midterm exam will be repeated.

1. What is the “Fang Formula?”

2. How long are standard PSA’s?

3. Public relations writers sometimes have to deal with photographs. What should one look for in a photograph suitable for media publication?

4. Your lead reads: “The local Rotary Club met yesterday.” What is the biggest problem with it?

5. Put the lead above into passive voice.

6. What do we mean by preparing a non-linear environment for web site users?

7. What materials often are included in media kits?

8. How does a script differ from a speech?

9. An interview is a negotiation between reporter and source. What does this mean?

10. Some constructions in English, while not incorrect, are generally weak and probably should be avoided. Name three we discussed in class.

11. What do we mean by “clustering” or “idea web” in writing?

12. Using transitions in public relations writing helps encourage readers to read your story. What is a transition?

13. Give an example of three transitional words or phrases.