COMM 313: Editorial Processes
Second dummy sheet layout exercise

Download and print this dummy sheet, or use one provided to you in class.

Advertisements: these must be dummied in first. Ads should be laid in beginning at the bottom of the page, grouped toward the inside corner, larger at the bottom to smaller. Draw a single horizontal line where ad ends, write sponsor's names, and number of columns by number of inches. For instance, a 2 -col by 4-inch ad might be marked, "Bison Turf, 2 X 4. How many column inches is a 2 X 4 ad? It's 8, of course. Display ads are sold by the column inch.
Ads to lay in:
Bison Turf, 2 X 4
Old Navy 6 X 2

Stories to choose from for page B4 (not including hed):
Fargo commission: 28 col in. plus photo.
Moorhead Park Board: 21 col in.
Election recount; 14 col in.
Bridge proposal: 8 col in.
Mobile home fire: 3 col in.
Bookmobile: 12 col in.
Student arrest: 5 col in.

Photo: horizontal, to run with Fargo commission story, original measurements 10 inches wide by 7 inches deep. Download and reduce in Photoshop to fit selected space, resolution: 150 ppi. The Image Size dialogue box will give you the vertical measurements (depth) at the column width you choose; your horizontal photo must be at least three columns wide.

Forgot how to size photos in Photoshop? Review the tutorial.

Leave one half col inch under photo for cutline, which one of your sub-editors will write.

How wide is each column in your publication? You can't just measure the dummy sheet--it's only a facsimile of your broadsheet page. To find out, consult the Hed Sked.

As you lay in each story, fill in the copy control sheet. Include photo and SOR (Size of Reproduction, in columns) on copy control sheet. Do not list ads on copy control sheet. If you need to cut stories to fit, be sure to indicate the cut story size on copy control sheet. Only write on your copy control sheet the copy you actually use.