COMM 313, Editorial Processes Summer Session
Final exam review

Exam will cover all lectures, all exercises, all materials on the class web site, and the readings on library reserve. Included will be about 30 multiple choice questions. Also included will be a grammar/clutter/clichés/trite wording/slow leads section. Sentences in this section are taken directly from daily class exercises. A third section will cover InDesign software: students will be asked to create a simple document using InDesign. The document will be similar to Exercise One, the Tom Peters exercise, linked to the basic InDesign guide on the class web site.

Specific questions below indicate subject areas for study; these exact questions won't be on the exam.

1. Name two aspects of mass media style cutlines.

2. What is the minimum resolution acceptable for quality photo reproduction in a newsprint publication?

3. What does “dummying” mean as it relates to editing?

4. Type terminology: what does leading mean? What does baseline mean? What are ascenders and descenders? What is a serif?

5. How are number of pages determined in most publications?

6. What is an advertising ratio?

7. Name two reasons editing is important.

8. What is a hed sked used for?

9. A 2-36-2 hed. What does this mean?

10. How many points in a pica?

11. Explain the difference between horizontal and vertical layout.

12. What is a “grid” in editing?

13. Most common grid for broadsheet newspapers is…?

14. What is the difference between broadsheet size, tabloid size, and basic (magazine) size?

15. What is a "text frame" as it relates to InDesign pagination software?

16. Describe some functions of editors.

17. Describe some constraints of editors.

18. Put this lead into passive voice: The Cass County Commission held a meeting yesterday.

19. What is the difference between a direct quote, a partial quote and a paraphrase?

20. What is an inverted pyramid style lead?

21. An ad ratio of 25 percent means what?

22. What’s the difference between a standard head and a label head?

23. What is the difference between roman typefaces and Egyptian typefaces?

24. What is leading as it relates to type?

25. Give an example of a fact, an interpretation, and a judgment.

26. If you sell a 4 x 8 display advertisement, you'll receive payment for how many column inches?