COMM 362 Quiz
Basics of Design chapters one and ten

1. All the words in a message, including headlines, subheads, captions and text, is called
a. text.
b. copy.
c. story.
d. font.

2. Quick exploratory sketches graphic artists make to work out ideas are called
a. thumbnails.
b. comps.
c. roughs.
d. lorem ipsum.

3. The format of a document may be
a. the font.
b. the size.
c. the comp.
d. the angles.

3. Which of the letters below has an ascender?
a. a.
b. x.
c. d.
d. g.

4. Roughly how many picas equals one inch?
a. 3.
b. 6.
c. 9.
d. 12.

5. Which category (family) of type is most closely related to ancient Roman letters?
a. Sans serif.
b. Slab or square serif.
c. Serif.
d. Script.

6. Type is usually measured in
a. picas.
b. points.
c. inches.
d. ems.

7. A set of letterforms, numbers and symbols unified by a common visual design is called a
a. typeface.
b. font.
c. family.
d. category.

8. The space between each line of type is called
a. letterspacing.
b. leading.
c. kerning.
d. gutters.

9. The space between each character of type is called
a. letterspacing.
b. leading.
c. kerning.
d. gutters.

10. Manipulating the amount of space between letters is called
a. condensing.
b. expanding.
c. letterspacing.
d. kerning.