Rajani Ganesh-Pillai, assistant professor of marketing, co-wrote a paper, titled “More to Form than Meets the Eye? The Impact of Form and Functional Design on Attitude Towards New Products,” that was accepted for publication in the Journal of Managerial Issues.
The journal’s primary goal is to disseminate results of new scholarly activity to university faculty and administrators, business executives, consultants and governmental managers. The journal was established to act as a bridge between academic and business communities.
NDSU is recognized as one of the nation's top 108 public and private universities by the Carnegie Commission on Higher Education.