Robert Littlefield, professor of communication; Shari Veil, a former doctoral student who is now teaching at the University of Oklahoma; and Katherine Rowan, a professor at George Mason University, have had an article accepted for publication in the journal, Public Relations Review.
Titled "Dissemination as Success: Local Emergency Management Communication Practices," the article argues that most local emergency managers determine communication effectiveness by recording the dissemination of their crisis preparation information to the public, rather than by measuring the implementation of strategies taken by the public to prepare for the crisis. Local emergency managers are encouraged to develop strategies to increase the public's self-efficacy.