Chanchai Tangpong, assistant professor of management, has published two papers in academic journals. "The Interaction Effect of Relational Norms and Agent Cooperativeness on Opportunism in Buyer-Supplier Relationships” will appear in the Journal of Operations Management.
In this study, Tangpong examined the effect of relational norms and agent cooperativeness on opportunism in buyer-supplier relationships. Drawing from the theoretical grounding of transaction cost economics, personality trait theory and contingency theory, the researchers proposed three distinct perspectives on opportunism mitigation in buyer-supplier relationships, including organizationalist, individualist and interactionist, where relational norms, agent cooperativeness and the interaction between them, serve as the key predictors in the three perspectives.
"The results of replicated experiments indicated that relational norms and agent cooperativeness interact with each other in mitigating opportunism and that the interactionist perspective yielded the highest explained variance in opportunism," Tangpong said. "This suggests that the interactionist perspective, a multi-level theoretical lens encompassing the dynamic interplay between organization-level and individual-level factors, was a more complete model in explaining opportunism than either the organizationalist or individualist perspectives."
"General Risk Propensity in Multifaceted Business Decisions: Scale Development" will appear in the Journal of Managerial Issues.
"Extant scales for risk propensity are confined to specific decision contexts, lending them less applicable to multifaceted business decisions where decision-making agents’ general risk propensity across different aspects of the decisions can be an important determinant. To fill this gap, the study developed a scale that measures general risk propensity of decision-making agents and can be applicable to multifaceted business decisions, using survey scale development approach," Tangpong said.
A five-item general risk propensity scale was developed, then assessed on its reliability and unidimensionality, and further validated through its correlation with other context-specific risk propensity scales and with conceptually related scales, including openness and ambiguity tolerance. Lastly, the predictive validity of the scale was tested through an empirically grounded decision-making scenario regarding new product development. The results suggest that the scale can be a reasonable instrument for assessing decision-making agents’ general risk propensity in multifaceted business contexts.