Amy O'Connor, associate professor and director of graduate studies in the Department of Communication, and graduate student Alicia E. Phillips are scheduled to give a presentation at the upcoming Corporate Social Responsibility in Communication conference in Amsterdam.
O’Connor and Phillips will present “Consumption Conundrum: Millennials perceptions of pink ribbons” during the conference Oct. 26-28.
The research presentation is an extension of Phillips’ master’s degree thesis project, which focuses on how Millennials perceive the pink ribbon products associated with finding a cure for breast cancer. O'Connor is Phillip’s adviser.
"The conference is an excellent opportunity for Alicia to engage in collaboration and conversation with the international research community about corporate social responsibility issues,” O’Connor said, noting the gathering is the first international conference of its kind.