“Before One More,” NDSU’s anti high-risk drinking campaign, is looking for its next video ad by sponsoring a “Battle of the Ads” video contest.
Students are invited to submit a one-minute video using “Before One More” messages for a chance to win $400 in Bison Bucks. The winner’s video will be shown at halftime of the Jan. 21 NDSU vs. South Dakota State University men’s basketball game. The second place entry will win $150 in Bison Bucks, and the third place entry will win $50 in Bison Bucks.
In December, students will vote on the top three entries to determine the winner.
The “Before One More” campaign was created in assistant professor of communication Elizabeth Crawford’s advertising practicum course at NDSU and adopted by the President’s Council on Alcohol and Other Drugs. The council, which includes faculty, staff and student representatives, is charged with reducing the harmful effects of alcohol and other drug misuse for students and for NDSU.
The purpose of the campaign is to reduce the negative effects of alcohol consumption by helping students understand when one drink is one too many and by teaching them how to make low-risk drinking decisions.
“For students younger than 21, one is one too many,” said Erika Beseler Thompson, assistant director for alcohol and other drug prevention at NDSU. “For students who choose to drink, it is important to know how to do it without harming themselves or others around them.”