NDSU’s National Agri-Marketing Association marketing team has claimed the national championship. This year’s competition was held April 8-12 at the group’s 2019 Agri-Marking Conference in Kansas City, Missouri.
The NAMA marketing competition is an intense competition that brings together 30-to-35 schools each year, including institutions such as the University of Wisconsin, University of Minnesota, Ohio State University, University of Tennessee, Auburn University, Texas A&M, Kansas State University and Iowa State University.
The competition helps students gain practical marketing and research experience, while meeting with business professionals in agri-business and marketing. Each year, students take a new product idea and write a five-page marketing plan, which they turn into a 20-minute presentation for the competition.
This year, the NDSU team developed a marketing launch plan for a new product, an oat-milk ice cream called North Dakota Nice Cream. The product would serve a need for consumers, particularly lactose-intolerant customers, while providing benefits to North Dakota oat producers.
NDSU team members include:
• Clara Konetschka, a sophomore in strategic communication from Mendota Heights, Minnesota
• Thomas Konetschka, a senior in agricultural economics from Mendota Heights, Minnesota
• Emily Christofferson, a junior in finance from Napoleon, North Dakota
• Jessica Refshaw, a sophomore in agribusiness from Mahnomen, Minnesota
• Brita Swenson, a freshman in agribusiness from Lake Bronson, Minnesota
• Ashley Bandemer, a sophomore in marketing from Glencoe, Minnesota
• Katelyn Kokett, a senior in agricultural economics from Fargo
• Nicholas Broberg, a senior in marketing from Wayzata, Minnesota
• Dylan Kallman, a sophomore in agricultural economics from Lino Lakes, Minnesota
• John Chadwick, a sophomore in economics from Bemidji, Minnesota
Faculty advisers are David Englund, lecturer of agribusiness and applied economics, and Tom Wahl, professor of agribusiness and applied economics.
Over the last four years, the NDSU team previously finished in third place twice and sixth place once.
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