Somnath Banerjee, assistant professor of marketing, was featured in a recent WalletHub article.
The article, “Geico Insurance Review 2022,” was written by car insurance writer Melissa Sherrard and posted on April 28. Banerjee was among 16 experts from across the country to be interviewed for the story.
Banerjee earned his bachelor’s degree at Patna University, India; Master of Business Administration from the International Management Institute, India; and doctorate at the University of Central Florida.
His research interests include sales management, sales incentives, sales-marketing interface, online marketing, competitive marketing strategy and quantitative marketing.
As a student-focused, land-grant, research university, we serve our citizens.
